Angel Studios Chief Content Officer Jeffrey Harmon explained in detail why he believes voice of freedom Started a social media war.
voice of freedom has become the surprise hit of 2023 and is the tenth highest-grossing film of the year so far. This independent film tells the story of former Homeland Security officer Tim Ballard (Jim Caviezel), who resigns from his job to save children from child sex trafficking.
Directed by Alejandro Monteverde, the film quickly outsold the big franchise at the domestic box office. Mission: Impossible – Dead Reckoning Part 1 and Indiana Jones and the Wheel of Fortune. There has been some talk of a sequel.
However, the movie also sparked a debate, with critics flooding social media with conspiracy theories about the movie.Harmon says the war starts with the media.
“Everybody who’s seen the movie knows it’s not about conspiracy theories,” Harmon said on the podcast. virus jesus Heather Thompson Day posted on Thursday. “The craziest thing is the way the media gets the attention.”
Some conspiracy theories accuse AMC theaters of trying to keep people from watching voice of freedom. A woman claims she and her daughters were evacuated from an AMC theater midway through a movie and were reimbursed without explanation.
A social media post purported to be by an AMC employee claimed that theater workers were instructed to add a liquid to audience sodas that, when tested in a lab, was found to resemble nanobots.
Harmon explained that the media labeled the film “faith-based” and “conservative,” and then created conspiracy theories about the film to convince people not to watch it. The conspiracy theory began circulating on social media 24 to 48 hours before the film’s July 4th release. At the time, the movie had grossed over 10 million copies.
On opening night, Harmon said, there were reports of audiences standing ovating, crying and even hugging complete strangers at the end of the film.
“It’s something you rarely see in movies,” he said.
Harmon went on to say that moviegoers would then see conspiracy theories on social media.
“So social media exploded because someone was tagging the movie, and everyone who had seen the movie was saying it was … all made up,” Harmon said. “So you end up with a war on social media in a matter of hours [the movie launching]”.
Harmon said the media elite was spreading the hashtag “trying to attack the movie,” while people who had seen it were defending it. The disaster catapulted the film into the #1 trending topic on X (formerly Twitter).
Angel Pictures spokesman Matthew Farage said: “The success of this film speaks for itself, with audiences from all walks of life and from all perspectives embracing it.” Weekly newspaper. “During the campaign, we’ve been telling people we want you to go see this movie and judge for yourself.”
Despite being produced by Angel Studios, Harmon said the film has no religious background.Angel Studios has also produced other popular films and TV series such as selected and his only son. After Disney acquired the film, the studio bought the film but then shelved it, Harmon said.