Global apparel retailer Uniqlo on Tuesday said it has hired Katrina Kaif as its first brand ambassador in India.
In a year-long partnership, the Bollywood actor will make his debut as the face of Uniqlo’s Fall/Winter 2023 campaign.
Kraft will appear in the brand’s promotional videos across digital and offline channels, “reflecting the brand’s LifeWear philosophy of authenticity, diversity and timelessness.”
“We are extremely excited to have Katrina Kaif join us as UNIQLO’s first brand ambassador in India. Katrina embodies a truly authentic personality. Her effortless yet sophisticated style aligns with the brand’s ethos of ‘simple yet refined’ Echoing this, we focus on improving everyday clothing to improve people’s lives,” said Tomohiko Sei, CEO, UNIQLO India.
Currently, Uniqlo operates 10 stores, with 2 more stores under preparation, and 2 more stores are expected to open next month.
“Personally, I have always been fascinated by Japanese culture and its design aesthetic. Uniqlo has always been my go-to brand for everyday essentials and I have admired the functionality and innovation of their products for years. Their simple, high-quality clothing It is also very versatile and perfect for building one’s everyday wardrobe,” adds Kaif.
Today, UNIQLO has more than 2,400 stores around the world. Since opening its first store in Hiroshima in 1984, UNIQLO has been creating clothing inspired by Japanese values of simplicity, quality and durability, with universal design, ultimate fit and comfort designed to enhance customers’ daily lives .
