Tata Consultancy Services Ltd. rose 1.31% after it partnered with Banner Solutions, a U.S. wholesale distributor specializing in door hardware and security products, to improve the shopping experience for B2B customers through the TCS experiential digital commerce platform .
Banner Solutions’ previous commerce system had limitations in terms of agility and customer experience. In response, the company selected the TCS experiential digital commerce platform to create modern solutions that reimagine the customer journey and support its digital growth strategy.
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TCS’ experiential digital commerce platform is a cloud-first, cross-industry solution that relies on microservices to give businesses the adaptability and agility they need to meet the ever-changing demands of online consumers. It is accessible as a Software-as-a-Service (SaaS) offering on major cloud platforms. The platform can accommodate multiple business models such as B2C, B2B, D2C, and marketplace, all of which are concentrated on a unified platform to promote rapid business expansion.
Banner Solutions leveraged the platform to deliver a curated shopping experience with self-service capabilities, streamlined product discovery and digitized B2B processes. Additionally, it enables the company’s sales force to place orders on behalf of customers. The platform incorporates digital customer onboarding, intuitive product discovery, multi-variant product selection, cross-sell and up-sell recommendations, customer-specific pricing, support for multiple promotions, various payment options, and a customer activity dashboard with orders. , invoices, projects, and more.
The stock rose 1.31% to Rs. It was 3423.45 at 12.40pm on the BSE.