Tanishq, India’s largest jewelery retail brand owned by Tata, tells a story of timeless tradition and exquisite craftsmanship, harmoniously blending rich handmade tapestries with contemporary pieces.Rivaah x Taron Tahiliani‘. The brand has announced an exclusive collaboration with visionary fashion designer Tarun Tahiliani under Tanishq’s exclusive wedding sub-brand, Rivaah. Curated exclusively for the urban bride, the collection beautifully encapsulates the essence of timeless traditions and cultures, while embracing the ever-changing preferences that resonate with today’s bride.
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Tanishq presents “Rivaah x Tarun Tahiliani”
Rivaah x Tarun Tahiliani promises to combine age-old traditions with a modern sensibility. Drawing inspiration from Tarun Tahiliani’s signature embroideries (Chikankari, Kashida, Zardosi and Diamond), the collection is ready to redefine bridal elegance. Each piece is a reflection of the bride’s personality, capturing the essence of Tahiliani’s rich archive of signature embroidery and patterns in Tanishq’s timeless jewelery Karigari technique.
Rivaah x Tarun Tahiliani combines craftsmanship with the finest Indian embroidery, be it Chikankari from Lucknow or Kashida from Kashmir, the gorgeous collection adds the perfect touch to an Indian wedding. This unique collaboration embodies the spirit of the modern Indian bride. To satisfy her desire for comfort and style, the collection offers versatile collections for every wedding occasion – from grand ceremonies to intimate gatherings. The collection combines luxury and opulence in unique designs to create a stunning collection of jewelry that resonates with culture and tradition while catering to the contemporary preferences of today’s bride. Crafted using intricate and unique karigari techniques such as Rawa, Filgree, Chandak and enamelling techniques and colored gemstones piroi, this collection is designed for brides looking for an overall uniqueness to their wedding. Delicate patterns and effortless artistry underscore the rich origins of these Karigari techniques.
Talking about the launch of “Rivaah x Tarun Tahiliani”, Mr. Ajoy Chawla, Chief Executive Officer, Jewelery Division, Titan Company Limited explain, “Rivaah x Tarun Tahiliani is a story of collaboration rooted in shared design values and core principles, a synergy that empowers the modern Indian bride. It weaves together timeless tradition and exquisite craftsmanship, weaving artisanal and contemporary A harmonious tapestry of glamour. Rivaah by Tanishq is proud to announce an exclusive partnership with visionary fashion designer Tarun Tahiliani. The collection elegantly captures the essence of age-old traditions while embracing the ever-changing tastes of new-age brides. It ranges from Drawing inspiration from Tahiliani’s signature embroidery, combining traditional techniques with a modern sensibility, promises to redefine bridal elegance through Tanishq’s timeless jewelry craftsmanship.”
Talking about the launch of “Rivaah x Tarun Tahiliani”, Ms. Revathi Kant, Chief Design Officer, Titan Ltd. explain, “The ‘Rivaah x Tarun Tahiliani’ collection is a testament to the synergy between timeless craftsmanship and modern elegance. This collaboration has allowed us to design jewelry that is timeless and appealing to the modern bride. The collection draws inspiration from Tarun Tahiliani’s signature embroidery , embodying contemporary ethnic glamour. It is designed for the discerning new-age Indian bride who loves to attend weddings. The collection is a glorious celebration of time-honored crafts and traditional arts.”
When it comes to partnerships, Taron Tahiliani explain, “We’ve been working with jewel-like embroidery for many years, so it was a natural fit for me to partner with Rivaah by Tanishq, synonymous with incredible craftsmanship, unwavering trust and national reach. Additionally, They also have the most professional center of all kinds of karigar with a lot of expertise in unique karigari techniques that we can leverage to design this amazing collection. My brand has always been themed with Indian modern and our collaboration is two A perfect marriage of brands, both brands have always celebrated Indian heritage and culture with a contemporary twist on modern craftsmanship. My brand stands for lightness, fun and energy and this campaign about the free spirited bride captures that perfectly .”
About Tanishk
Tanishq, India’s favorite jewelery brand under the TATA Group, has been synonymous with superior craftsmanship, unique designs and guaranteed product quality for over two decades. It has earned itself an enviable reputation as the only jewelery brand in India dedicated to understanding the Indian woman and providing her with her traditional and modern aspirations and aspirations. To underscore their commitment to provide the purest jewelry, all Tanishq stores are equipped with caratometers, enabling customers to check the purity of gold in the most efficient manner. The Tanishq retail chain currently has more than 400 specialty stores in more than 240 cities.
