DanielTata Group’s ethnic wear brand and Bengaluru-based fitness company JJ Active have teamed up for an incredible campaign that redefines the timeless glory of the six-yard court. The BGS venue in Vijaynagar was transformed into a colorful awe-inspiring spectacle on Sunday morning as over 7,500 women dressed in a variety of vibrant knits came together in a show of strength and a celebration of their femininity, freedom and health!
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Tanera Sari Run, Bangalore, 2023
One of the tech world’s foremost voices, a tech humanist and an inspiration to young women, Sindhu Gangadharan, Senior Vice President and General Manager, SAP India Labs, was the standard bearer and leader of the march. Head of SAP User Support; Board of Directors of Titan Corporation and Siemens India.
Taneira Saree Run is an unwavering ode to the extraordinary versatility of the saree and the woman who wears it.
Beyond fashion statements, sarees reflect multidimensional identities and reflect every aspect of a woman’s life. It provides comfort while meeting the demands of modern living while maintaining a link to time-honored traditions through its elegant pleats. It encapsulates resilience, strength, and indomitable spirit—becoming an essential part of women’s everyday narratives.
Based on the sari runs in Kolkata and Pune, which attracted 4,300 and 5,600 women respectively, the campaign transformed saris from mere fabric to superhero cape, a catalyst rather than a hindrance. It’s a powerful affirmation that women from all walks of life can wear sarees with confidence and embrace their own unique style while breaking free and taking risks.
When speaking at an event, Mr. CK Venkataraman, Managing Director, Titan Ltd.explain, “Taneira Saree Run embodies the enduring spirit of Titan, a fusion of innovation and tradition. Just as our timepieces have become an essential part of people’s lives, Saree Run harmoniously weaves together the empowerment, variety and timeless beauty of saree. It reflects our commitment to celebrating the essence of women, resonating with our broader vision of shaping narratives that transcend boundaries.This incredible campaign not only inspires individuals across the spectrum, but also highlights the importance of women’s health, seamlessly combining empowerment and wellbeing“.
Mr. Ambuj Narayan, Chief Executive Officer, TaneiraAdd to, “Our collaboration with Saree Run goes beyond mere engagement; it marks the expansion of the saree as a symbol of liberation. As “Sari Run” transforms into a celebration of femininity, fostering connection and embracing diversity, our collaboration with JJ Active underscores our strong belief in the saree as a blank canvas – a canvas of infinite possibilities. A sexual canvas on which women can write their stories of resilience, individuality and triumph. “
Coach Pramod, JJ Activeexplain, “Tanera sari running is not just an event; it is an event. It’s a celebration of the indomitable spirit of women. It represents the strength to thrive, inclusion of diverse voices, a giant step on the journey to wellness, and the sheer joy that comes from breaking conventional norms.“
Tanera Sari running the Bangalore chapter was a great feat and a great tribute to female power. It goes beyond the notion of running – embodying confidence, camaraderie and challenging stereotypes. You are cordially invited to set aside all concerns and responsibilities and indulge in a morning filled with energy, energy and teamwork – celebrating the iconic six-yard wonder and the glory of the women who wear them.
About Tanera
Taneira, a women’s ethnic wear brand under Titan, a TATA Group company, offers differentiated designs of sarees, blouses and ready-to-wear kurta suits made from pure natural fabrics sourced from over 100 weaving clusters in India, bringing India The best qualities under one roof. In keeping with TATA’s trust, Taneira aims to provide diverse craftsmanship and unique craftsmanship and designs to rooted and progressive Indian women. These products cater to everyday fashion and all occasions when women want to adorn themselves – festivals, weddings and special occasions.
In order to provide authentic handwoven items, Taneira works with a community of weavers across India. It also introduced the “weaver salad” initiative to modernize weaving techniques while preserving traditional hand-weaving procedures for future generations. In addition, the brand has partnered with local weaver-led organizations to introduce looms and all necessary workspace facilities for weavers. Currently, Weavershalas There are ten factories all over the country.
Launched in 2017, Taneira offers a unique and effortless browsing experience, serviced by knowledgeable staff through a strong network of 50 stores across 25 cities. The brand is present in all well-known metro hubs and is working hard to strengthen its presence in major Tier 1 and Tier 2 cities. Taneira is also available for purchase online at www.taneira.com and ships worldwide.
