Automation increases productivity tenfold; democratizes self-service capabilities for data on a modern, single data platform for connected, trusted insights
SYDNEY–(BUSINESS WIRE)–Informatica (NYSE: INFA), the leader in enterprise cloud data management, today announced that Australia’s largest membership organization, the National Roads and Motorists Association (NRMA), has selected Informatica’s AI-driven data management cloud The platform’s Intelligent Data Management Cloud (IDMC) can enhance customer engagement in multiple business areas such as roadside assistance, travel, tourism and lifestyle services.
NRMA has 2.77 million members, more than 3,000 data sets and a local technology architecture that is more than a decade old, which has hindered the organization’s business growth. Since implementing Informatica’s IDMC to support NRMA’s single data strategy and single data platform for data management, user productivity has improved tenfold, with data ingestion and data transformation load times reduced by 60%, enabling faster data processing and analysis , thereby enabling faster data processing and analysis. Insights and Decisions.
With a modern data management platform with self-service capabilities, data silos are eliminated and data is democratized across the organization for key IT and business users, including data engineers, systems integration architects, and marketing teams. Users can access and deliver high-quality, reliable data in minutes instead of days to support campaign launches and generate trusted data for seamless claims settlement and membership redemption, enhancing the customer experience.
“In a highly competitive insurance market, a focus on customer experience and product innovation is critical,” said Vamsi Krishna Dhalli, senior data manager for technology at NRMA. “Our data across business units used to be siled and fragmented, but now with Informatica’s IDMC, we can better connect our data to better deliver personalized value to our customers. Adoption in our integrated environment A low-code/no-code approach allows us to scale, innovate and remain agile to meet market demands, while automation helps us free up IT resources to perform higher-value tasks.”
“Informatica is pleased to partner with NRMA to operate their processes through our AI-driven IDMC platform, driving actionable business insights and helping them overcome their data challenges,” said Richard Scott, Group Vice President, Asia Pacific, Informatica. “Unlocking data is required to enable their processes. Strengthening trust and connection with our customers, we are delighted to be working with the NRMA to bring our data management expertise while delivering business-friendly data to create a better member experience.”
About Informatica:
Informatica (NYSE: INFA), the leader in enterprise cloud data management, brings data and artificial intelligence to life by helping enterprises realize the transformative power of their most critical assets. We’ve created a new category of software: Informatica Intelligent Data Management Cloud™ (IDMC). IDMC is an end-to-end data management platform powered by CLAIRE® Artificial intelligence can connect, manage and unify data across virtually any multi-cloud or hybrid system, democratizing data and enabling enterprises to modernize and advance their business strategies. Customers in more than 100 countries, including 85 of the Fortune 100, rely on Informatica to drive data-led digital transformation. informology. Where data and artificial intelligence are born.
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