New Mercedes cars are ‘aspirational electric futures’

A near-production vision of the future of entry-level Mercedes cars was revealed today at the IAA mobility conference in Munich, Germany. The Mercedes-Benz CLA Concept represents the look of the upcoming family of cars that will serve as the brand’s entry-level product.

The CLA class is destined to consist of four new models: a four-door fastback, a safari and two SUVs, including a smaller version of the G-Wagen.

“The message is that Mercedes has never stood still. If anything, we’re now in an acceleration phase. Even though our current car is super competitive, if you think about the range of the EQ mileage and efficiency, and the EQ will do better.” …we’re not giving up on these products, and we’re constantly improving them. So we’re on the road today, setting the benchmark position for a vehicle of that size in terms of efficiency and so on. But we are not us “We will not back down, we will not be complacent, we will keep going,” said Mercedes-Benz CEO Ola Källenius. Weekly newspaper During an interview in Munich.

That future begins beneath the body of the Concept CLA Class. It is based on the new Mercedes-Benz Modular Architecture (MMA) platform.

Since then, the bodywork has set one foot in the new world and the other in the old, capturing the most iconic parts of the Mercedes brand and pushing them forward with new technologies and applications.

“Overall, the show car represents an approachable interpretation of the aspirations of a young and dynamic global segment,” the company said.

The grille fascia and front fascia’s shark-nose design incorporates striking elements from the current EQS, EQE and GT designs, but takes them a step further. The panel becomes a digital canvas, offering illuminated welcome/goodbye scenes, bright graphics and mirrored finishes, all centered around the illuminated three-pointed star logo.

Athletic shoulders and a stylish greenhouse accentuate the car’s confident stance. The arched structure houses 21-inch wheels, while precise lines give the CLA Concept a sleek, massive focal point.

At the back, the concept of “light and shadow” is reflected in the lighting strip around the rear light cluster, which features the Mercedes star. The company crest on the back also has a glow effect.

The car’s 800-volt charging architecture enables an all-electric range of 248 miles in just 15 minutes under ideal charging conditions.

Bi-directional charging is possible, providing vehicle-to-home (V2H) and vehicle-to-grid (V2G) power options. V2H technology allows cars to power homes during service outages.

This concept car is heavily influenced by the Vision EQXX hyper-miler.Future CLA-class models are targeted for an all-electric range of 466 miles measured using the WLTP test cycle, which differs from the testing requirements and estimates of the EPA test

Mercedes says the concept car’s interior design focuses on “superior comfort and convenience for an electric and digital future,” it suggests. It also brings into focus the aspects of sustainability championed by the automaker, with virtually carbon-free steel, carbon-reduced aluminium, sustainably produced leather upholstery and paper trim.

It features a new embroidered interpretation of the Mercedes-Benz laurel wreath and comes in a silver and crystal white color palette and sits within the spacious conservatory.

The MBUX Super Screen on the dashboard is illuminated with efficient Mini-LED technology and displays 3D graphics for the first time in the Vision EQXX.

The car’s air vents also feature a fresh take on the typical Mercedes turbo design. They are paired with an analog temperature ring, allowing users to adjust the climate in new ways.

A glass cover near the center console allows the rider to see into the car’s brain and bears the words MB OS.

Paul Waatti, Industry Insights Manager, said: “So far, Mercedes-Benz has focused its electric vehicle launches on the high end of its product portfolio. The concept CLA Class is a testament to the future of Mercedes-Benz on the brand portal. warning issued,” AutoPacific told Weekly newspaper.

“Moving the brand’s most cutting-edge technology to the lower end of the product portfolio is an enticing proposition for aspiring consumers. It expands Mercedes-Benz by addressing a lower price point for luxury EV buyers. It will also help achieve economies of scale and improve the profitability of the brand’s electric vehicle business more quickly.”

Mercedes says the Concept CLA Class closely resembles the look of future CLA Class models that will go on sale in the coming months.