NEW YORK CITY (WABC) — A new Latin music revolution is emerging: regional Mexican music. You’ve probably heard of some of these lately because it’s everywhere.
It’s a fresh take on a classic musical genre, updated with an avant-garde style that’s popular on both sides of the south of the border. But thanks to some very intriguing collaborations, it’s even taken off in New York, with popular Puerto Rican, Dominican and other Latin artists.
Younger artists like Peso Pluma and Eslabon Armado are riding the trendy New Mexico wave, climbing Latin music charts and landing on New York Latin music radio playlists with hits like “Ella Baila Sola.”
Even in cities where salsa, merengue, bachata and reggaeton are dominant, the Latin American diaspora is drawn into regional Mexican movements, says Gloria B, DJ at 93.1 Amor radio.
“Of course, Peso Pluma came along and changed everything. Now he even has a new haircut that everyone wants to have,” says Gloria B of 93.1 Amor.
His popularity and popularity of the genre was recently noted at the VMAs.
“It’s going global, it’s breaking barriers, and I’m grateful to everyone who supports Mexican music,” Plumma said.
Even Shakira has jumped on the bandwagon.
Her highly anticipated new song was released this week, and she’s one of several non-Mexican artists to take the plunge.
“Arranged and sung in a Mexican style, it brings more appeal and exposure,” said Sigal Ratner-Arias, deputy editor of Billboard Spain.
Bad Bunny collaborated with Grupo Frontera on the hit song Un Porciento. It’s about when your phone battery drains out to one percent while you’re missing your ex.
Ratner-Arias said the genre itself, represented by guitar, accordion and percussion, is not new.
“Mexican regional music, like mariachi, is very real, very pure, very beautiful. But the newer songs are about themes that are more local and more relevant to young people,” Ratner-Arias said. Na-Arias said.
The message resonates on both sides of the border, with younger artists taking a more avant-garde approach.
“It’s more of a hip-hop vibe and people identify with that more,” Ratner-Arias said.
It’s taken off in the past few years. But this summer, a record 17 songs from the genre entered the Latin Hot 100 chart.
“Fourteen of the 17 Hot 100 songs charting the week of July 8 were Peso Pluma songs,” Ratner-Arias said.
Expect this to be a hot topic at Miami Latin Music Week this fall. Here in New York, the requests just keep coming.
“This is going to be with us for a while. I think it’s going to be with us for a while,” Gloria B. said.
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