IT giant Infosys has hired tennis player Iga Świątek as a global brand ambassador to drive Infosys’ digital innovation through a multi-year partnership.
Infosys will work closely with Świątek’s team to build advanced data analytics and video dashboards using artificial intelligence to augment her training and help her rapidly develop strengths and matching strategies through continuous learning.
Svetek, 22, is a four-time Grand Slam champion and has been ranked No. 1 in the world for 70 consecutive weeks since April 22.
Infosys and Świątek will also work together to develop programs to inspire and empower young women around the world, such as the Conception and Outreach program to help women from underserved communities build careers in science, technology, engineering and mathematics (STEM) fields. company.
Iga Świątek said: “While tennis and technology may seem very different at first glance, they have a lot in common, including strategic thinking, the ability to learn and develop in various situations, develop the game and adjust. Through Infosys, we The goal is to inspire people, especially young women, to be ready to play a strong and meaningful role in a world that cannot survive and thrive without strong digital skills and knowledge.”
As a digital innovation partner for the ATP Tour, Roland Garros, Australian Open and International Tennis Hall of Fame, Infosys has helped reimagine the game of tennis for more than eight years. The company said it has transformed the playing experience in the tennis ecosystem by utilizing advanced digital technologies such as artificial intelligence (AI), cloud and data analytics.
Salil Parekh, Infosys CEO and Managing Director, said: “We are delighted to welcome Infosys’ new brand ambassador – Iga Świątek – a Polish hero who overcame enormous challenges to become the world’s top tennis player and an inspiration A person with a heart. Helping everyone who is eager to start the next life journey.”