Google, the world’s most popular search engine and technology company, plan It will update its cryptocurrency advertising policy in September 2023. The tech giant intends to clarify “the advertising scope and requirements for blockchain-based games involving non-fungible tokens (NFTs).
Although the original update was shared in August 2023, they plan to share a new update this September, providing a way forward for blockchain game developers and advertisers, especially those relying on NFTs for incentives or as games part of the economy.
NFTs and blockchain games
The NFT scene is now a core part of the ever-expanding blockchain and crypto scene. Although NFTs gained mainstream status in early 2018 with the rise of CryptoKitties, it wasn’t until late 2020 and throughout 2021 that they found use cases in fields other than art.
The technology has found multiple applications in games, where developers aim to decentralize ownership, allowing players to own certain in-game assets. That’s because, unlike fungible tokens, NFTs share other important properties with tokens like Ethereum (ETH), but are not interchangeable. Their transactions are transparent and secure.
Therefore, based on these functions, NFTs have been widely integrated into different games to facilitate interoperability, encourage player-driven economies, and sometimes allow users to redeem tangible value.
As the technology is incorporated into more games, NFTs help establish the authenticity and scarcity of assets, facilitate widespread participation in the broader gaming community, and even provide gamers and collectors with income opportunities.
Overall, the decentralized nature of NFTs is becoming key to blockchain gaming, incentivizing developers to create more engaging games.
Google formulates NFT game guiding rules
So, despite the variety of use cases, Google plans to take strict measures to prevent misuse of the technology. As part of the update, Google will allow game developers or marketing agencies to place ads on its network, provided the NFT games do not promote gambling-related content.
Examples of these games include games that allow players to purchase in-game assets, such as characters or skins, that will be used in the game to enhance the user experience or enable players to level up, Google explained.
On the other hand, the tech giant bans ads for blockchain games that promote social casino games that reward NFTs that direct users to “real money gambling destinations,” or “where players can bet or stake NFTs in exchange for winning.” A game of chance” anything that has real world value. ” This means that Google will not place ads for NFT games that offer in-game rewards that can be converted into tokens such as Bitcoin (BTC).
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