Google is rolling out a generative artificial intelligence feature in Google Search in India. Starting Thursday, Google will roll out Search Generation Experience (SGE) in India as an optional experiment in Search Labs. This experience is available in English and Hindi.
Google claims this can unlock whole new types of questions people never thought search could answer, and change how information is organized to help people categorize and understand what exists.
Puneesh Kumar, General Manager, Google Search India, said: “With the new generative AI capabilities in Search, we can now offload more of the work from Search. We are envisioning a powerful Search that does the heavy lifting for you so that you The ability to understand topics faster, discover new perspectives and insights, and get work done more easily.The Search Generation Experience is our first step on this journey and part of our vision to make search more useful. We are excited to bring it to India and look forward to receiving feedback and iterating on the experience with our users in the coming months.”
By incorporating generative AI into search, people will see an AI-driven overview of key information to consider, along with links to dig deeper, the company claims. Especially for new internet users who may often feel overwhelmed by the amount of information online, finding answers faster can help ease their journey of discovery.
For example, questions like “Which trek in Himachal Pradesh is good for beginners and how to prepare?” More often than not, one might break the problem down into smaller problems, sort through the vast amount of information available, and start piecing the problem together on their own.
With generative artificial intelligence, search can do some of the heavy lifting. Below this overview, they’ll see suggested next steps, and they can simply click on a query like “How do I take great photos on a hike?” or enter a specific follow-up question.
“This conversational mode allows people to intuitively learn more about the topic they’re exploring. Context will move from question to question to help people continue exploring more naturally,” the release says.
Google has also introduced India-specific features in the search generation experience, which are exclusive to SGE in India. People can switch from English results to Hindi by tapping the language switch button, listen to text-to-speech responses by tapping the “Listen” button, and coming soon – people will be able to tap the microphone icon mode in conversations to ask follow-up questions instead Type a question.
