The great-great-granddaughter and great-grandson of founder Henry Ford will take leadership roles at the 120-year-old automaker.
Elena Ford, who previously served as chief customer experience officer, becomes the company’s chief dealer engagement officer. Will Ford III has been named general manager of Ford Performance. Will is also the son of executive chairman Bill Ford Jr., whose daughter, Alexandra Ford English, was named director of global brand marketing in 2021, while Also a member of the Board of Directors.
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The Dearborn, Mich., company also named Lisa Matarazzo its global chief marketing officer on Tuesday. Mattrazzo has worked at Toyota for 20 years, serving as the company’s top marketing executive in North America.
Like many traditional automakers, Ford is reinventing itself and investing heavily in electric vehicles. The company has also stepped up its performance and motorsport efforts, joining Formula One with Red Bull Racing and entering Le Mans next year.