Integrated Customer Engagement Solutions Company Recognized as Representative Loyalty Management Services Provider
rocky hill, connecticut, September 29, 2023 /PRNewswire-PRNewswire/ — ebbo, an all-in-one loyalty company that partners with brands to build and manage loyalty programs, today announced that it has been recognized as Representative Loyalty in Gartner’s 2023 Loyalty Program Vendor Market Guide degree supplier.
“We are proud to be recognized in the Gartner Loyalty Program Vendor Market Guide as it highlights not only the turnkey platform we offer but, in our view, the support loyalty marketers need to continue to succeed service,” said Tyler Haskinsexecutive vice president of marketing and ebbo.
Gartner said the goal of the report is to help brands better understand the landscape of loyalty program providers and gain a deeper understanding of their various capabilities.
The Gartner guide recognizes 25 loyalty program vendors across different categories, placing ebbo in the Loyalty Management Services Provider group – which Gartner calls the best choice for brands requiring turnkey solutions.
Gartner lists several components that a loyalty management platform typically includes, including data management and analytics, an engine that manages rewards accrual and redemption, and professional services outside of the platform, such as campaign development, creative services, and analytics.
ebbo provides all the services needed to build and manage a successful loyalty program, including strategy, creative, reporting, analytics and program marketing, as well as program enhancement, technology and support through a dedicated customer service team.
To help marketers better strategically plan, the guide also posits that over the next few years, loyalty programs that offer transactional and experiential benefits will outperform those based solely on points.
Gartner also suggests that marketers tasked with selecting loyalty marketing solutions to acquire more customers and grow their customer base should focus on connecting brands and customers rather than focusing on customers and rewards throughout the customer journey.
As with recent ebbo loyalty program data, Gartner found that while consumers participate in many loyalty programs, there is still room for brands to increase participation in these programs. Brands that prioritize their top customer segments by differentiating their program benefits from their competitors will stand out.
“We are proud to be recognized in the Gartner Loyalty Program Vendor Market Guide as it highlights not only the turnkey platform we offer but, in our view, the support loyalty marketers need to continue to succeed service,” said Tyler Haskinsexecutive vice president of marketing and ebbo.
About EBO
ebbo is an all-in-one loyalty company that has been helping leading brands create memorable customer experiences for more than two decades. In addition to its unique suite of configurable loyalty solutions, ebbo’s data-driven, full-service approach helps brands build repeat customer engagement. ebbo is headquartered in Rocky Mount, Connecticut With offices Michigan and team members located throughout the U.S. For more information, please visit www.ebbo.com.
Media Contact
Paul Wolferebbo, 1 860-358-9198, pwolfer@ebbo.com, https://www.ebbo.com/
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