A new Salesforce survey shows a widening “trust gap” between consumers and companies using artificial intelligence, with many expressing concern about the technology’s potentially unethical use.
On Aug. 28, the customer relationship software company released the results of a survey of more than 14,000 consumers and companies in 25 countries, showing that nearly three-quarters of customers are concerned about the unethical use of artificial intelligence.
More than 40 percent of customers surveyed do not trust companies to use AI ethically, and nearly 70 percent say that as AI technology advances, it becomes more important for companies to be trustworthy.
One thing is clear: there is a risk of a trust gap in AI.
As more and more businesses use artificial intelligence, brands must earn customers’ trust.
Check out more findings from the new State of the Connected Customer report: https://t.co/YJhtaHQQZk pic.twitter.com/Roa0BJjFoQ
— Salesforce (@salesforce) August 28, 2023
Salesforce highlighted that respondents have become less open to using AI since last year.
In the 2022 survey, more than 80% of business buyers and 65% of consumers are willing to use artificial intelligence to improve the experience, but the two have dropped to 73% and 51%, respectively.
more problems than solutions
Meanwhile, another survey of nearly 1,500 Australians by market research firm Roy Morgan, published on August 28, found that nearly 60 per cent of respondents believed AI was “creating more problems than it solves”. .
One in five also believed the technology would put humanity at risk of extinction by 2043 – echoing concerns from AI experts who signed a letter in May agreeing to mitigate the effects of AI. Human extinction risk should be a global priority.
However, while two recent individuals have demonstrated a growing distrust of artificial intelligence, another shows that most people in the United States have not heard of — let alone used — arguably the most widely known artificial intelligence technology. Smart chatbot.
related: OpenAI launches ChatGPT Enterprise — 4x the power of the consumer version
An Aug. 28 Pew Research Center report of more than 5,000 Americans found that 18 percent had actually used OpenAI’s ChatGPT.
About a quarter of people have heard of the chatbot, and among those who know about ChatGPT, the majority are under 30 who have used the bot at least once, with about 40% of them having used it at one time.
As the global debate on how to regulate AI unfolds, those on both sides of U.S. politics who know ChatGPT are concerned that the government is not doing enough to regulate the use of AI chatbots, with nearly 70% overall in favor of enacting more Multiple rules.
Magazine: How to Control Artificial Intelligence and Incentivize Humans with Cryptocurrencies
