Polygon (MATIC) is once again making a name for itself. Casio Computer Co., Ltd. has unveiled plans to launch the Virtual G-SHOCK Project, an interactive user community aimed at bridging the gap between the iconic G-SHOCK line of shock-resistant watches and its global user base. The program will begin on September 23, 2023 with the distribution of 15,000 limited-edition G-SHOCK Creator Pass NFTs minted exclusively on the Polygon blockchain.
Polygon x G-SHOCK
The G-SHOCK brand debuted in 1983 and has since carved out an unrivaled niche for itself, collaborating with influential figures in various cultural fields, including fashion, sports, art and music. “In order to further expand its user base, Casio is using fast-growing digital technologies such as NFT and Metaverse for its virtual communities, opening the door to co-creative projects and other new experiences,” the official press release states.
The virtual G-SHOCK community will first be launched on the US communication platform Discord First, and 15,000 G-SHOCK Creator Pass NFTs will be distributed for the first time. These passes will grant the holder exclusive access to co-creative projects and events within the community. One of the first initiatives includes the G-SHOCK Creator Pass Color Design Contest, where community members will have the opportunity to create and vote on pass designs.
“This project is just the beginning of a new virtual experience that Casio will provide G-SHOCK users,” the press release further emphasized. Casio’s partnership with Ethereum extension developer Polygon Labs is strategic.
The collaboration aims to launch a virtual G-SHOCK watch based on the Polygon protocol, starting with an NFT-based community access pass. Casio decided to choose Polygon because of its ability to provide “lightning-fast transactions, making the process of minting and managing NFTs seamless, convenient, and carbon-neutral.”
Takahashi Oh, Senior General Manager of Casio Watches, said: “In essence, our virtual G-SHOCK has been designed to be accessible, innovative and inclusive, which means the user experience has to be smooth and simple. That’s why Polygon is so important to us. It is the most natural and reasonable choice.”
It’s worth noting that this move by Casio isn’t alone. Other major brands including Nike, Adidas, Disney, Adobe, Meta, Stripe, Prada, 7-Eleven and Starbucks have also launched NFT initiatives on the Polygon network, underscoring the platform’s growing appeal to global brands.
At press time, MATIC price was unaffected by this news, continuing its downward trend since early March 2023. A break above the 78.6% Fibonacci retracement level at $0.5855 is crucial as it also marks a breakout of the downtrend channel.
Featured image via Tigran Hambardzumyan/Unsplash, chart via TradingView.com