SEOUL, South Korea – (BUSINESS WIRE) –#BTS– The Seoul Metropolitan Government and the Seoul Tourism Organization announced that they will release the Seoul tourism promotion video “Seoul Edition 23: New Tradition” featuring BTS V to the world on September 1. Its teaser video was a hit, racking up 400,000 views in just a few days. a week.
The second part of the campaign, Seoul Edition 23: Nature in the City, is scheduled to be released on September 8.
VisitSeoul TV (https://www.youtube.com/VisitSeoulTV), the official Seoul Tourism YouTube channel operated by the Seoul Tourism Organization, has released a promotional video for Seoul Tourism 2023 starring BTS member V, Seoul Tourism Honorary Ambassador V.
The first feature video, “New Traditions,” introduces Seoul and its ability to incorporate elements of the past into the present. The video begins with the Seoul Version 23 title, juxtaposing the V with the background of Seoul. Then, it further shows how the city’s traditional signs and symbols are integrated into our daily life in a modern form, such as the thousand-year-old fashion in Dongmyo Market, modern cafes in traditional markets, and media façade exhibitions in Gwanghwamun Square. The video ends with “Seoul, Make It Yours,” encouraging global audiences to seize the opportunity to experience Seoul here and now.
The second feature video, “Nature in the City,” will be released on September 8, showcasing the nature-friendly lifestyle of Seoulites in a bustling downtown area.
In addition, the Seoul Edition hashtag campaign will be held on VisitSeoul social media channels for a month in September. Those who post a designated hashtag with a photo of a place they want to visit or recommend will enter a sweepstakes for a chance to win round-trip tickets to Seoul and coupons for two of the five nights. Star Hotels. Event details can be found on VisitSeoul’s official Instagram channel (@visitseoul_official) and other VisitSeoul social media channels from September 1st.
This significant Seoul tourism campaign showcases the Seoul Metropolitan Government’s new brand slogan “Seoul, My Soul” to the world. Labeled with the new brand slogan, the content of the event will be released to people around the world through influential outdoor media channels in six major cities including Times Square in New York, Tokyo, Shanghai, Bangkok and Taipei. All content presented will be consistent with the theme of Selfie With V, hopefully spreading the word among fans and other interested viewers in the global community.
The event will also feature global coverage in the US, Europe and the rest of Asia through major television networks including CNN and NBC, as well as news outlets including The New York Times.
The Seoul Tourism Organization will not only promote Seoul as a tourist destination, but will also send a strong message to attract tourists by describing the fast-changing Seoul as a “limited-edition commodity.” The campaign also emphasized setting the tone for Seoul’s image as a city embracing the “neo-vintage” trend while being able to live in harmony with nature in and around Seoul.
Contact information
Kwon Da Young
kndy@sto.or.kr
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