Bisleri, India’s leading packaged drinking water company, has partnered with the much-anticipated action thriller ‘Leo’ starring industry heartthrob Thalapathy Vijay. The collaboration will see the launch of Bisleri’s limited edition set featuring the iconic “Leo” coin. These limited edition packs will be available in 500 ml, 1 liter and 2 liter SKUs to cater to the discerning tastes of consumers in Tamil Nadu and Kerala.
Bisleri x Leo partnership
Commenting on this collaboration, Tushar Malhotra, Marketing Executive, Bisleri International Pvt. Ltd.., explain, “We are delighted to announce our partnership with Leo, our eleventh limited edition box set in a year, creating a connection with our consumers. These films are a celebration of our rich cultural heritage, which resonates with our consumers plays an important role in daily life.”
return, Lalit Kumar Seven Screen Studio, Comments say, “We are delighted to be partnering with Bisleri, a brand whose values fit seamlessly with our film’s narrative. This partnership injects a fresh and innovative element into our film promotion efforts that will excite avid film lovers.”
The limited edition set will be available at 40,000 retail outlets, including traditional and modern trade stores across Tamil Nadu and Kerala. Additionally, special packages will be conveniently available on the Bisleri @Doorstep app to provide maximum convenience to our valued customers.
About Bisleri International Pte Ltd
Bisleri International Pvt. has a rich history of over 50 years. Ltd. has grown to become one of the largest premium beverage companies in India. As the largest manufacturer of packaged drinking water in the country by volume, Bisleri follows a stringent process of 114 quality tests and 10 levels of purification. Always adhere to the core value of providing consumers with pure, safe and healthy water.
Bisleri International has a strong presence with 128 operational plants and a strong distribution network of over 6,000 dealers and 7,500 delivery trucks across India and neighboring countries. It offers a range of drinks suitable for every occasion. Be it Bisleri Mineral Water’s promise of kindness, trust and purity, or Vedica Himalayan Spring Water’s daily dose of wellness. In addition, Bisler International also ventures into fun-filled refreshments, launching carbonated drinks in a variety of flavors, such as Pop, Rev, Limonata and Spyci Jeera. These Bisleri products are also available on the e-commerce platform Bisleri @Doorstep. This D2C platform gives customers peace of mind that they will get secure, uninterrupted supply from the most trusted brands at their doorsteps.
Bisleri International’s core values are to achieve growth and embed sustainability by taking responsibility for all aspects of the business. The organization launched Sustainability 2.0 and Bisleri Greener Promise, which focuses on creating a greener future for all by implementing initiatives under recycling, water conservation and sustainability programmes.
For more information about Bisleri International, our people, brands and OSR programs, please visit www.bisleri.com.