Cupertino, California—— Apple is expected to take the wraps off the next iPhone on Tuesday at its annual late-summer ceremony aimed at giving more people more reasons to buy the tech trendsetter’s popular products.
The presentation at Apple’s Cupertino, Calif., headquarters comes as the company slips into a mild recession, with sales falling for three consecutive quarters compared with last year — and management said another slump is likely this quarter. One case will be limited as the release is released. iPhone 15 series. That malaise is a key reason why Apple’s stock price has fallen nearly 10% since mid-July, pushing the company’s market value below the $3 trillion mark it first reached earlier this summer.
As is the case with Apple and other smartphone makers, the next-generation models aren’t expected to make any major leaps forward in technology. A range of iPhone 15 options are likely to range from less expensive base models to more expensive premium versions, which are expected to include mostly incremental improvements to the device’s chip, battery and camera.
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The base model of the iPhone 15 may also be redesigned to include a deformable cutout in the display that Apple calls a “dynamic island” for app notifications – which was introduced on last year’s Pro and Pro Max devices kind of appearance.
If the rumors are true, this year’s iPhone 15 Pro and Pro Max may be equipped with periscope-style telephoto lenses, which will improve the quality of photos taken from a distance. The telephoto lens may have 6x optical zoom, which is still behind the 10x optical zoom on Samsung’s high-end Galaxy S22 Ultra, but it’s a significant upgrade compared to the 3x optical zoom on the iPhone 14 Pro and Pro Max.
Improved cameras are also one of the reasons why Apple is expected to increase the prices of the Pro and Pro Max. The iPhone 14 Pro starts at $1,000 and the Pro Max starts at $1,100. Analysts believe these iPhone 15 versions could cost an extra $100 to $200, testing how much consumers are willing to pay for the devices as post-pandemic inflation squeezes more household budgets.
One of the most anticipated changes Apple is expected to announce is a new charging method for iPhone 15 models and subsequent generations. The company is expected to switch to the USB-C cable standard, which is already widely used on many devices, including Mac computers and many iPads.
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Apple has been forced to begin phasing out the Lightning port cables it introduced with the launch of the iPhone 5 in 2012 due to a mandate set to be implemented by European regulators in 2024. It’s unclear whether Apple will initially limit the switch to USB-C to models made specifically for the European market or make the change globally.
If Apple decides it’s time to ditch Lightning port cables globally, the transition likely won’t be too inconvenient for most consumers. That’s because USB-C cables are already widely used on a range of computers, smartphones, and other devices, and many people probably already own them. Switching to USB-C cables might even be a popular move, as the standard generally charges devices faster and also offers faster data transfer speeds.
In addition to new iPhones, Apple typically uses this annual showcase to unveil its next generation smartwatch – which debuted nearly a decade ago. The arrival of the new iPhone also lays the foundation for the next version of the device’s software.
The operating system, iOS 17, will be available as a free download for previous generations of users later this month and will include new features, such as the ability to read in real time the transcripts of messages left on missed calls, with the option to decide whether to answer the call . Talk to the person on the line before the voicemail ends.
