Apple on Tuesday unveiled new versions of some of its best-selling devices, hoping they’ll be at the top of customers’ wish lists during the all-important holiday season.
Apple September 2023 event: India prices
iPhone 15: Starting from Rs 79,900.
iPhone 15 Plus: Starting from Rs 89,900.
iPhone 15 Pro: Starting from Rs 1,34,900.
iPhone 15 Pro Max: Starting from Rs 1,59,900.
Apple Watch SE 2: Starting from Rs 29,900.
Apple Watch Series 9: Starting from Rs 41,900.
Apple Watch Ultra 2: Starting from Rs 89,900.
Apple AirPods Pro 2 (USB-C): Rs 24,900
The company’s launch of the iPhone 15 series and upgraded smartwatches at its annual flagship event comes against a backdrop of weak discretionary spending and heightened regulation in China.
Here are the details of the important announcement
iPhone
Apple launched the iPhone 15 and iPhone 15 Plus, which feature 6.1-inch and 6.7-inch displays respectively, similar to their predecessors.
The new model features a 48-megapixel main camera capable of taking photos and 4K videos using a 2x telephoto option, and is powered by the new A16 Bionic chip.
In compliance with European law, Apple has also switched from Lightning ports to the USB-C charging standard. Apple also said that the iPhone 15’s battery is made from 100% recycled cobalt.
The top-end iPhone 15 Pro and iPhone 15 Pro Max models, priced at Rs 1,34,900 and Rs 1,59,900, now use titanium instead of stainless steel for the sidebars and have slimmer bezels around the screen.
All new models feature a 48-megapixel main camera, with the flagship Pro Max featuring 5x optical zoom and 3x telephoto capabilities.
iPhone 15 prices start at Rs 79,900, iPhone 15 Plus: Rs 89,900, iPhone 15 Pro: Rs 1,34,900, iPhone 15 Pro Max: Rs 1,59,900.
watch
Apple Watch Series 9 | Image source: via Apple Newsroom
Apple has released the Watch Series 9 and second-generation Watch Ultra with the same dimensions as its predecessor.
The latest watch is equipped with the next-generation S9 chip, which is able to provide better animations and effects. This is the first processor upgrade since Apple released the Series 6 series in 2020.
New features on board include Double Tap, new gesture controls for the watch without touching the watch face, and improved dictation and brightness.
Apple Watch Series 9 starts at Rs 41,900 and Apple Watch SE starts at Rs 29,900 and will be available on September 22.
The company says the Series 9 is its first carbon-neutral product and that starting this year, all watch manufacturing will be powered by 100% clean energy. Apple will also no longer use leather in all of its products, including watch bands.
